5 Link Building Predictions for 2011

There are lots of posts circulating about predictions for social media, Internet marketing, blogging, and more for 2011.  So, without further ado, let’s look at some predictions specifically for link building

1. Less use of keyword-based anchor text, more use of brand names.

With the recent penalization of sites possibly due to over-optimized anchor text, and the Mayday changes that led to brand dominance in search results, link building efforts will probably start to target brand / business names more than keyword anchor text.  This will also be especially helpful for online reputation management, as online review sites are moving up in importance as well.

Read More: http://www.searchenginejournal.com/5-link-building-predictions-for-2011/26435/

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