Tuesday, November 23, 2010

Just Say No to SEO Articles

Let's step back for a moment and look at the difference between "SEO articles" and information provided on a site that is there without regard to SEO.

When your goal is to create SEO articles, you'll almost always make the wrong decision on what to write about or how to write it because you'll be thinking about search engines rather than your target audience. Anything and everything you write or post to your website needs to have a reason for being there.

And that reason is not SEO.

What you add to your site should always enhance it in the eyes of your target audience. If an article about the history of Product Part A is truly something your target audience would be interested in -- that is, it helps those people who might buy the product make their decision -- then by all means, write that article. But don't lie to yourself. Your gut will let you know if you really do believe it will be helpful, or if you are just looking for an easy way out!




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